What is Agile Marketing?

Agile marketing is a collaborative, cross-functional and iterative approach to planning and executing marketing efforts focusing on adaptability, speed and impact. It leverages the frameworks of traditional agile software development which we then tailor to the specific use cases of multi-channel, data-driven performance-marketing teams.

Does your campaign execution workflow look something like this ?

  • Long campaign execution cycle-times 

  • Costly handoffs across multiple functions

  • Siloed, disengaged employees unable to see the results of their work

  • Inefficient agency relationships defended by account managers

  • Inability to pivot or reprioritize in the face of new information

  • Project managers chasing people for deliverables and due dates

The agile marekting model

Agile marketing organizations award decision-making authority to autonomous teams that have everything they need to plan, create and deploy campaigns.

An agile marketing organization can:

  • Work in short cycles to test, learn, and adjust faster.

  • Prioritize the highest-value initiatives based on business impact.

  • Collaborate across silos for fewer handoffs and wasted time.

  • Respond to change in real time as market conditions shift or new insights come to light.

  • Continuously improve through regular reflection and data-driven insights.

Teams are:

  • Formed to reflect the highest priorities of your organization.

  • Staffed with the right talent, skills and capacity to accomplish the team’s mission

  • Given the autonomy to self-organize and reprioritize their work in order to achieve their missions

What we have seen

  • 30%-50% reduction in creative cycle times 

  • Campaign cycle times going from months to days

  • 25%-70% reduction of non-value-added processes

  • 20x-30x increase in marketing experimentation 

  • Increase in associate/employee engagement

  • Time-to-agile marketing adoption less than 5 days

Schedule a consultation

Do any of these scenarios resonate? If so, we would like to offer you a complimentary whiteboard session. Let’s see how we might turn your marketing challenges into a roadmap of opportunities for growth, innovation and an empowered future. 

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